What is a blog? How do you create a blog? When do you use a blog?
So many questions…. so many answers!
To create a blog, to write a blog and to use a blog - ALL IMPORTANT for your business. There are many women professionals and start-up businesses who are still not aware of how necessary it is to have a blog! But no worries. After reading this, somehow it will empower you to make a change and lead you to this new direction of starting a blog for yourself, for your business and for your company.
A Blog is a form of communication. It is to serve as a way to express yourself as a person, as a professional and as a business. This way, you can have a stage to bring up certain topics, share information and advertise about it to the internet world. You do not have to be an Author or a professional writer. In fact, most blogs are written by professionals, from all walks of career, business and life! The blog is the common ground shared to communicate with the rest of the world using the internet, technology and the freedom to maximize exposure to the public.
Choose a Topic. Topics appropriate for a blog starts with what you are passionate about and truly find interesting. For example: you can be a Woman business owner who is interested in learning more about hand crafted jewellry and have been exploring this interest. This can be related to your business or not. Your Blog can be about your current experience, sharing about the different types of jewellry you find and where you have been going to find these hand crafted jewellry. It is a way for you to have a journal or a diary where other women can relate and be engaged to follow your blog day by day….weekly and so on because of the topic presented. With that, having a topic that you can write about effortlessly and enjoy the process are what matters the most in having a blog.
Blog is like a magic potion.. Whether you are a start-up business or a pioneer in business, with the progressive internet world and our changing times today – the subject “Marketing” is a complex field. However, to create and to write a blog has now become essential in marketing – for many Professionals and Businesses in all levels, in all industries. To have a blog means more exposure for you and your business. From financial services, to baby products to knitting ( you name it…! ), a BLOG can help boost your presence, a good way to promote and build a stronger reputation related to you, to your profession and business.
Blog or Website first? If you are a new business owner, a start-up company or newly transitioned in your career ( self employment or independent ) – a blog and website go hand in hand. It is like having a cake & icing together. Without the icing, its not complete. Without the cake, there is no need for icing. It is unheard of today not to have a website. As soon as you decide to create and develop a website, the blog should be included automatically. Never leave one out. In fact, you can create and have a blog first. Slowly turn it into a website known as a Web Blog. Or you can start a website first and slowly turn it into a Blog Site. Either way, they can be done. They need each other. With that, you will be more successful with both a blog and a website – especially, when it is done properly.
Creating a blog has costs. There are so many ways to go about starting a blog. However, keep in mind there is no such thing in life that is 100% FREE! Everything has a cost and has a price. Make sure you do a research to get some ideas and if you are looking to get it done by a Web Designer/Developer. Not everyone is tech savvy or literate – understandable. Just keep in mind that it will cost. Another way to approach this is the “do-it-yourself” method. Yes, you can create your own blog! Also, there are ways to get a blog started for free. Another way of creating a blog and website is using Word Press. There are free designs and templates that you can use for a blog and website. Do not forget – to complete a blog, the Domain + Hosting are needed. For example: your Domain ( URL name ) is called “handmade jewellry” – www.handmadejewellry.com. To put this live on the internet, there is a hosting fee paid for 1 year. This is the part that has a cost. However, it does not have to be that expensive. A helpful tip: ” create your own word press blog & website in 1 Day, under $100! ” Contact: www.connectsourcemedia.com
To blog or not NOT to blog …. that is the question. To have a BLOG is one way to help you get on the right track in starting your business and to help grow your business. It is becoming more available, user friendly and a universal language. It is a smart investment in yourself and in your business!
